Sports Business: RCB overtake CSK as most valuable IPL team; league's brand value grows to $18.5b
Houlihan Lokey's study reveals the IPL's brand value surged to US$18.5 billion, a 12.9% increase, with Royal Challengers Bengaluru becoming the most valuable franchise at US$269 million after their title win. Sponsorship deals and viewership numbers have also reached new heights, exemplified by the BCCI's associate-sponsor slots sale and Tata Group's title sponsorship extension.
Houlihan Lokey's study reveals the IPL's brand value surged to US$18.5 billion, a 12.9% increase, with Royal Challengers Bengaluru becoming the most valuable franchise at US$269 million after their title win. Sponsorship deals and viewership numbers have also reached new heights, exemplified by the BCCI's associate-sponsor slots sale and Tata Group's title sponsorship extension. What's Your Reaction?
