Shahid: Business-first mindset hurts cinema

Shahid Kapoor has a refreshing take on Bollywood's current box office struggles, suggesting that the real issue lies in a lack of quality storytelling rather than the fleeting focus of viewers. He critiques the trend of heavy marketing that oversaturates the market and undermines the artistry of film.

Jan 31, 2026 - 17:40
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Shahid: Business-first mindset hurts cinema
Shahid Kapoor has a refreshing take on Bollywood's current box office struggles, suggesting that the real issue lies in a lack of quality storytelling rather than the fleeting focus of viewers. He critiques the trend of heavy marketing that oversaturates the market and undermines the artistry of film.

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