How FanCode’s sub-licensing move with Sony solves ISL’s broadcast puzzle
Hours before kickoff, FanCode officially sub-licensed ISL’s TV rights to Sony Sports Network, opting for wider reach over exclusivity. The Dream Sports-owned digital-first platform prioritised accessibility and collaboration, ensuring broader audience coverage. The move underlines a growing trend of partnerships, not competition, may be key to expanding sports viewership in India.
Hours before kickoff, FanCode officially sub-licensed ISL’s TV rights to Sony Sports Network, opting for wider reach over exclusivity. The Dream Sports-owned digital-first platform prioritised accessibility and collaboration, ensuring broader audience coverage. The move underlines a growing trend of partnerships, not competition, may be key to expanding sports viewership in India. What's Your Reaction?
