Happy Patel: Vir directorial debut to copy Aamir's YouTube PPV strategy

Industry watches Aamir Khan Productions post 'Happy Patel: Khatarnak Jasoos' theatrical release on Jan 16, 2026. Will they repeat Sitaare Zameen Par's YouTube PPV model from 2025? Vir Das debut likely hits PPV Feb 27 after six weeks. Shot in 31 days, it eyes better revenues than OTT deals.

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