BSE: 'Bollywood took India to world, but Sachin took Indian sport to world' - Apollo Tyres MD
Apollo Tyres MD Neeraj Kanwar reflects on the company’s landmark Indian cricket jersey sponsorship, dismissing superstition around the deal and underlining Apollo’s long-term vision. From Manchester United to Sachin Tendulkar and the men and women in blue, Kanwar explains why Indian cricket has become India’s biggest global brand and soft power.
Apollo Tyres MD Neeraj Kanwar reflects on the company’s landmark Indian cricket jersey sponsorship, dismissing superstition around the deal and underlining Apollo’s long-term vision. From Manchester United to Sachin Tendulkar and the men and women in blue, Kanwar explains why Indian cricket has become India’s biggest global brand and soft power. What's Your Reaction?
